I'm still tracking down the provenance of this catchy little ad (the Knight family of Smiling Hill Farm is apparently involved, but I'm unsure of whether the spot is a production of Westbrook Works or if there are plans to televise it).
(Update: The video is strictly a viral one and was produced independently using iMovie.)
- John C.L. Morgan
Full disclosure: My wife works for Idexx.
Related: To be Continued... (April 14, 2009)