The Oxford Plains Speedway, an auto racetrack in Oxford, Maine, is handing out free Allen's Coffee Flavored Brandy visors to the first 200 fans to entice fans to attend Saturday night's races.
Great idea, considering The Champagne of Maine's unusual popularity in the Pine Tree State. In fact, the promo is so ingenious that I flirted with the idea of trekking up Route 26 just to snatch one of the visors for, like, six seconds.
- John C.L. Morgan
P.S. I just experienced a lightbulb moment: Maybe that's how I can attract a healthy crowd to the, ahem, free outdoor screening of "The Palm Beach Story" in Westbrook's Riverbank Park on Friday, August 22.