Wednesday, November 16, 2011

Idexx Taking Advantage of iPad's Capabilities

Idexx has found a solution in yet another form of
technology. Its new mobile app allows vets to display radiographs on a tablet
computer. “The move to the iPad liberates that information,” says Jonathan
Ayers, the Westbrook company’s president and CEO. Pet owners typically pay out
of pocket for their animal’s veterinary services, and don’t always understand
the level of care involved, he says. When a vet can take an X-ray, share it in a
matter of seconds and explain the results effectively, clients are much more
likely to recognize the benefits--and pay for them.
- John C.L. Morgan

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