Monday, September 5, 2011

Performing Arts Center Looks to Expand Marketing

Part of the problem is that [Jamie] Grant is the center’s only official staff
member. It’s his job to market the center, but it’s also his job to make sure
events run smoothly. For many of the 97 events he mentioned, Grant said, he had
to open the center and essentially run the building during the event. Grant
acknowledged that he needs to spend more time selling the center than running
events in it. “Every minute that I’m in the theater doing a show is another
minute that I’m not out of the theater getting someone else to do a show,” he
said. Gary Bongiovanni, editor of Pollstar, a concert tour industry magazine
based in Fresno, Calif., agreed that a venue like the center needs someone to
announce its presence to potential performers.
- John C.L. Morgan

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